Get flat for transformation?

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Silicon Valley start-ups are known for their agile decision making, rapid prototyping, and flat structures. This enables companies to pivot quickly as an opportunity or a challenge appears, and exploit the moment.

Digital transformation is an opportunity for businesses to pivot and exploit technology. Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.

The challenge for a company considering digital transformation is the inherent uncertain from change. Change is positive and digital transformation is a necessary change for many businesses. Except, the exercise required to execute digital transformation will exposure every aspect of departments, processes, and roles across the entire organization. This exposure will cause team to experience FUD (fear, uncertainty, doubt). 

To execute a successful transformation:

Communicate: share the goals with the company, make sure everyone is in the loop.  

Participation: include the teams in the planning, their input during the planning will make the execution easier. Also, the team knows areas for improve that can be addressed during the exercise. 

Stay agile: make changes provisionally and then adjusted; decisions need to be made quickly, tested, and measured.

Get flat: traditional hierarchies get in the way. It’s best to adopt a flat organizational structure that’s kept somewhat separate from the rest of the organization. Then bring the rest of the company in as the project permits.

About Me

David is a serial entrepreneur. An evangelist for emerging technologies, entrepreneurship, and leadership.

He is the father of two US Marine Officers. 

Active in adventure sports, off-road motorcycling, and environmental initiatives.

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