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What is Brand Strategy?
Brand strategy impacts all aspects of the business, and even influences the company culture.
Simply put, brand strategy is your game plan. It defines your identity, product market fit, value proposition, and the messaging that will resonate with your audience.
Above all else, it is the vehicle for building authentic connections with customers. And here’s a little secret: Real connections turn into loyal customers.
A strong brand strategy is meticulously crafted, taking into account all aspects of your market, product or service offerings, customers, and competitors. The whole point of the brand strategy process is to carve out a clear, distinct voice and image for your company – and stick to it in every aspect of what you do, in the messages you create, and the products you build.
Three things every brand needs to define:
- What is your unfair advantage?
- Who is your audience?
- Why should they care?
Knowing the answers to each question will help you define your strategy.