Great customer experiences don’t happen by accident; they are designed and then executed during each phase of the customer journey: the route a customer takes from the time they first encounter your brand to the time they make a purchase and return to purchase again. There are five phases during the journey:
Each phase should be designed to maximize the customer experience by removing friction from the sales process and making it delightful to do business with your company.
Are you ready to delight your customers?
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