Customer Experience

In today’s customer-centric world, customers expect great experiences. There are distinct phases in which your potential customer passes through to be introduced to and “buy into” your product:

Awareness, Consideration, Purchase, Retention, and Advocacy

Each phase should be designed to maximize the customer experience. These phases define the customer journey, the route a customer takes from the time they first encounter your brand to the time they make a purchase and return to purchase again.

How to Create a Comprehensive Customer Journey Map

  1. Nail down your buyer persona. The first step in creating a journey map is understanding who your customers are
  2. Understand your buyer’s goals
  3. Map out buyer touch-points
  4. Identify customer pain points
  5. Prioritize and fix roadblocks
  6. Update and improve

I provide the expertise to help your team build customer journeys that delight, remove friction, streamline the sales process, and increase revenue. 

How can I help you?