Create a unique value proposition to ensure differentiation and create market disruption
Use the 3 Ps - Price, Positioning & Packaging to leave your competition behind.
Market & product evaluation
Are you a vitamin or an aspirin? Approximately 50% of all new products and companies fail because there is no compelling need for what they are developing - don't be a casualty. Know your customers, and why they really buy your products.
Identify customer personas, create successful customer engagements, map customer journeys, and deliver a great customer experience to them coming back.
Target new product launches at your competition’s gaps and weaknesses
Assess opportunities and define what success looks like.