Customer Experience

Great customer experiences don’t happen by accident; they are designed. Each phase of the customer journey is executed to ensure the best experience from the route a customer takes when they first encounter your brand to the time they make a purchase and return to purchase again.
There are five phases during the journey:
  • Awareness
  • Consideration
  • Purchase
  • Retention
  • Advocacy
Each phase should be designed to maximize the customer experience by removing friction from the sales process and making each engagement delightful for the customer to do business with your company.