The Unfair Advantage


Disruptive Strategies™ can help businesses achieve rapid growth, outcompete rivals, eliminate sales barriers, and find product-market fit. My approach optimizes customer interaction at every point of contact, improves customer retention, and increases profitability.



My process begins by evaluating all the processes that contribute to creating, engaging with, and growing customer relationships. This includes the development of a strategic plan and the identification of touchpoints that guide leads through the qualification, validation, purchase, and renewal stages.


Sales Targets:

How does your company define, source, and engage with potential new customers?

  • Disruptive helps you define who your best customers are and how to communicate with them.

Lead Qualification:

How do you qualify which potential customers will be good and worth spending time with?

  • The Disruptive strategy helps you create filters, questions, and parameters that qualify customers, so your sales team doesn’t waste time on low-value prospects. More importantly, we help you create the messaging to help prospects realize they need you.



What is your process to manage potential customers through validating your products, services, and company?

  • We work with you to create a Playbook to reduce the friction these stages can cause in your sales process.

Agreement and Close:

How do you move prospective customers through the final stage?

  • We work with you to properly establish this process and to remove all the obstacles that commonly occur.


How do you onboard, service, upsell, and renew your customers? Do you have a systematic process for managing the customer relationship after the contract is signed?

  • We work with clients to create a process that maximizes expansion, renewals, and referrals.