The Unfair Advantage


Accelerate your growth, disrupt your competition, removes sales friction, and find your product-market fit. Disruptive’s approach optimizes customer interaction at each touchpoint, increases customer retention, and increases margins.


Disruptive evaluates all the company processes that are involved in creating, engaging, and growing customer relationships. The process starts with the strategy and expands into all the touch-points that bring leads through the qualification, validation, contract, and renewal process.

Sales Targets:

  • How does your company define, source, and engage with potential new customers?

Disruptive helps you define who your best customers are and how to communicate with them.

Lead Qualification:

  • How do you qualify which potential customers will be good customers and worth spending your time with?
The Disruptive strategy helps you create filters, questions, and parameters that qualify customers so your sales team doesn’t waste time on low-value prospects. More importantly, we help you create the messaging to help prospects realize they need you.


  • How do you bring your potential customers through the process of validating your products, services, and your company?
We work with you to create a Playbook to reduce the friction this stage can cause in your sales process.

Agreement and Close:

  • How do you move prospective customers through the final stage?
We work with you to properly establish this process and to remove all the obstacles that commonly occur.


  • How do you onboard, service, upsell, and renew your customers? Do you have a systematic process for managing the customer relationship after the contract was signed?
We work with clients to create a process that maximizes expansion, renewals, and referrals.